Clearly, Apple has come a long way from the days when TIME Magazine described Apple in 1997 as “arguably one of the worst-managed companies in the industry.” The Cupertino design team has turned out winner after winner for years. Our phones, cameras, maps, televisions, books, stereos and plane tickets are all the same object now. You can soon add another item to that ever-growing list, and anyone who is opposed to Common Core should take note, because Apple is quickly inserting itself into an area that will affect parents and students for years to come – classroom materials.
How you ask? In 2013, Apple and Common Core developer Pearson teamed up to win an implementation contract that would preload iPads with Pearson’s Common Core curriculum for Los Angeles United School District. The deal represented the bulk of a technology development plan of over $1 billion that would distribute iPads and computers to students and faculty across the LAUSD for the purpose of aligning curriculum to meet Common Core standards.
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